Carnival Cruise Lines

Introduction:



The agency I have chosen is Carnival Cruise Lines. Carnival originated in 1972 and is currently headquartered in Miami. This agency was founded by Ted Arison after he separated from Norwegian Cruise lines which he also co-founded with Knut Kluster. Arison's goal was to make it possible for the average person to enjoy the luxury of a cruise vacation. In the beginning Carnival's trademark was offering shorter, less expensive cruises, but now they offer cruises from a wide range of durations and price.

Background:

Based on passengers carried it is the largest cruise line in the world. Financially, it's also the largest and most prosperous cruise line of them all. The carnival ship fleet contains 22 boats that sail to various locations around the world. Carnival employs close to 40,000 people from countries all over the globe. It was also the first cruise line to use television for marketing/advertisement purposes.

Job Opportunities:

There are an extreme amount of job opportunities in the cruise industry. Like I said previously Carnival alone contains 40,000 employees so throughout the entire cruise industry opportunities are vast. You can be anything from a captain (not right away of course) to a cleaner. Cruises are always hiring and looking for new personnel. Therefore many entry-level positions are always available regardless of your previous employment experience.








Trends and Issues:

For the past few years the trend within the cruise industry has been to put the costumers' focus on the ship itself rather than where the ship docks. So just recently cruises have tried to change that concept by shifting it in the opposite direction, some cruises now stop at a different port every day. Also many ships are migrating to the west coast just to change things up a bit.

Furthermore upgrading old ships can be considered a trend and an issue because it's costly now but in the long run it is a big profit. Also many cruise lines are utilizing entertainment to appeal to older people because a convincing amount of cruise takers are senior citizens. Some of the issues within the cruise industry include pollution and pirates and of course the common complaints about price or loss of luggage.


Definition of Leisure:


I believe Carnival's definition of leisure is providing its costumers with a balance of relaxation and fun activities on a luxurious ship at a reasonable price. The main benefit that Carnival provides is a fun, unique escape away from the redundancy of everyday life. If you have not enjoyed the wonderful experience of being on a cruise you are missing out on some great leisure.


Synopsis:

There are many pros and cons to working in the cruise line industry. One of the many pros in working on a cruise is not only do you get a salary, but also the cruise line pays for everything: your food, housing and even plane tickets to and from your home. It's also a great job for people who love to travel. Cruise employment is additionally great for bachelors and bachelorettes who don't have to support a family because it is a fun, adventurous lifestyle that requires a lot of time being away from home. Although being away from home may be viewed as a con to some, others enjoy some time away. Furthermore you have to remember that not every single job is going to be glamorous or pay extremely well. The cruise line industry would fall under the tourism and hospitality category of leisure systems. This industry is successful for obvious reasons, its one of the few leisure delivery systems that provides its costumers with multiple relaxation venues and many fun activities to participate in all while being catered to. And in my opinion it's one of the best ways to experience leisure.